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Activision Blizzard acquisition: the European Commission gives the ok to proceed

After the recent "blow" received with the refusal of the British body CMA, an important victory has finally arrived for Microsoft and Activision Blizzard King in the acquisition process that has been going on for more than a year: the European Commission has given the ok to the operation.

As for the CMA, the EU has also shown concern about the competitive advantage that this union could offer to Microsoft on the Cloud Gaming front, but instead of blocking the agreement, the Commission has required Microsoft to agree to license (obviously for a fee) Activision Blizzard King games to any cloud operator that requests it. . Something that Microsoft had already shown itself very willing to do, making agreements with all the major Cloud Gaming services.

In response to this decision, Activision CEO Bobby Kotick commented by throwing some jabs at the CMA, explaining that the EU approval is the result of a process of real understanding of the video game market (thus suggesting that the CMA does not have such an understanding) and even stating that, after this result, the company will make large investments in the European Union, which will not happen in the UK. The strategy of Microsoft and Activision towards the CMA therefore seems to make it clear to the government that, if the agreement were to fail, this would result in an economic loss and jobs for the entire UK, due to minor investments not only by the companies concerned but also by other IT multinationals, which would see the British market as unsuitable for future operations.

Now, after many other countries have already given their consent to the merger, the biggest stumbling blocks remain UK and USA: we await further developments!