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Microsoft unearths the slogan "Jump In" at E3

If you follow the Xbox scene since at least 2005, remember that the slogan with which Microsoft was trying to convince players to adopt the new Xbox 360 console, after the disappointing results of the first Xbox was Jump In . This slogan, used in many movie trailers and flyers as well as conferences in the early years of the E3 360, called on everyone to "get on board" of the new console, promising a level of addictive fun for all types of players.

Well, today we find that Microsoft wanted to dust off this slogan at E3. Some advertising signs spotted on the streets of Los Angeles, in fact, show the word Jump In on a design with a big X showing some players intent on having fun, and different games shown on the sides. In this specific example, posters appear Sea of Thieves and Battlefield V :

It therefore appears that, starting from this E3, Microsoft's marketing campaigns are all aimed to "get on board" players who were so far not convinced by Xbox One, showing you all the gaming experiences of which will enjoy. After all, it is well known that the Xbox Conference scheduled for tomorrow night will be almost exclusively all about games, with so many revelations that should finally pacify even the most critical.

Of course we hope it is really so: Jump In!