The boss of Take-Two Interactive, Strauss Zelnick said that Rockstar Games, with the next-gen versions of Grand Theft Auto V , wants to impress all players and exceed expectations and hopes placed by them so far. Zelnick also said that the big success on old-gen, with as many as 34 million copies placed on Xbox 360 and PS3, it is not enough and that the company should invest in big: "on the other hand, if there are 7 billion people on Earth, there is still someone who will have to try it ". In short, a decidedly utopian dream.