Activision's CEO Bobby Kotick, in the course of the last financial meeting of the group, said that Destiny "will be the new best selling IP in history" and that "potentially could become the next multibillion Activision 's" franchise. In short, the new hen lays the golden eggs alongside Call of Duty.

With regard to the release set for September 9, the Publishing CEO Eric Hirshberg is confident that the date will be respected in full: "the game is fantastic and it's respecting development time".