EA has announced that it will take measures to better brand the compartmentalisation in his/her possession and usher in a more unified culture among his many studies. Part of this policy will see the Need for Speed series join the EA Sports family with titles like FIFA, Madden, NBA Live and so on.

According to Patrick Soderlund, Executive Vice President of EA Studios, after over 20 years of existence, the Need for Speed was in need of a new point of view, and EA Sports will be able to provide it: the series will have much to learn from sports games, and the combination of several divisions under one label will empower teams to interact and influence each other's projects. " It's a way to push innovation and creativity and bring a new mentality ," said Soderlund. The next installment of the series Need for Speed Rivals is expected on 19 November on Xbox 360 , while it will be available at launch on Xbox One .