Nancy Tellem, President of digital media and Entertainment Division of Microsoft, announced the opening of Xbox Entertainment Studios in Los Angeles that will create interactive content and supervise events live, interactive, also for Xbox and other devices.

Tellem also wanted to express his views on the future of Microsoft in the television and videogame: " we believe we are at the beginning of a new wave of truly interactive entertainment. When I worked in traditional television, we always wondered if it would be interesting to introduce aspects to make the viewer interact with the show airing at that time. With the Xbox, all this is now possible. "

Among the positive examples cited include the app for Kinect "Sesame Street TV", the live Grammy Awards and the 2012 presidential election. All material intended primarily to American industry, that does not preclude a future development for the European market. We'll see what the future of TV according to Microsoft: 2013 are scheduled for more than 40 new apps that make use of interactive elements, i.e. the use of Kinect.