Quietly and without any particular media attention, Microsoft has made available today on Xbox Live Rewards in Italy: it is a program in which players are rewarded for their specific actions (formerly these actions consisted in the purchase of subscriptions, games and other content online; today, however, we also rely on the Gamerscore). The service was active in other countries for some time , and seemed to be no more hopes for gamers.

To access it, just go to the website , scroll down, select the banner says "Select Region" and select "Italy". Once you have completed these steps you will be shown in Italian whole offering of Rewards and you will be given the option to subscribe to the service by logging in with your Live profile. Below we present the promotion.

• From 3000 to 9999 points player: all players subscribe to the service and who fall within this range, to reach the 3000 points can have a maximum value of € 2,50 during the month of your birthday.
• From 10000 to 24999 player points: all players subscribe to the service and who fall within this range, to 10000 points, in addition to the tribute for his birthday, they can get every month a 1% discount on their purchases.
• By 25000 player points: all players subscribe to the service and who fall within this range, to 25000 points, in addition to the tribute for his birthday, will get monthly 2% discount on their purchases.

Leaving aside the obvious comments on offering discounts of 1 or 2%, it seems an interesting initiative if will be enriched in future with more awards. Will keep you posted if there will be news accordingly. Meanwhile, in this page you can read an FAQ that explains all the mechanisms of the service.