In 2005 Microsoft has launched its next-generation consoles, a machine that hides numerous arrows in his quiver. In fact, within seven years from debut, Xbox 360 is one of the entertainment systems of domestic market leader thanks to the many innovative multimedia applications which have turned into a complete multimedia Center: movies, sports, cartoons, TV series and documentaries with Premium Play, Kinect voice controls and the best of the web with a myriad of music videos and millions of user-created content through YouTube.

And it seems that all these users appreciate so much news that, according to a statement released at the Los Angeles Times by the Director of marketing and business strategy: Microsoft Xbox, Yusuf Mehdi of about 84 hours monthly American spends on average each user connected to Xbox Live, more than half are now dedicated to listen to music and watch movies, tv series and music videos, with an increase of 30% over the past year. The number of people who use the entertainment on Xbox 360 is significantly increased in December after Microsoft has updated the dashboard now, that introduces a graphical interface based on design.

This does not mean that users play less on Xbox Live, but simply that now use the console even in those moments when the down turn on maybe a dvd/blu-ray or a decoder for cable or satellite tv. Mehdi explains: " what we are seeing is that people turn on the Xbox 360 to play, then continues to keep it on even to pursue other kinds of entertainment ."