According to a report published on the site
gamerzines.com, Ubisoft would be willing to introduce some kind of Online Pass called "Uplay Passport". The first game to support such a system would
Driver: San Francisco and how to use should be the same as EA games: free pass included in the game, but if you buy used will be purchased on the Marketplace. For now, it's still just a rumor: waiting for official confirmation or denial.