The famous trailer "in reverse" Dead Island that has made ​​such a stir earlier this year, won the first prize at the Cannes Lions International Festival of Creativity: it is not of course the famous film festival, but another event dedicated to creative work in advertising.

After its release, the video spread quickly on the web with the particular way in which it was mounted, and also because of the controversy raised by some individuals had shown that scandalized the killing of a child. If you had not seen, you can recall looking at here .