THQ has today announced an interesting initiative as curious about the launch price of the MX vs. ATV: Alive. The game will be the third installment of "MX vs. ATV" and will be launched in the U.S. at a price of $ 39.99. The title will have already launched a number of additional content that is free of charge, and the buyer will decide what to buy and what not, composing in this way, the final price of the game.

The developer provides even that will be released over a hundred of DLC in the future. The Boss of THQ Danny Bilson believe that this brand can increase sales exponentially, leading to the development of home more income than they would a title sold full price, but it also encourages players "undecided" to buy the .

In an interview in November 2010, Bilson said that the biggest obstacle in expanding the gaming market was just the average price of 59.99 dollars per title.

In addition, by 2012, another major title for THQ now unknown, will be affected by that initiative.

New news about MX vs. ATV: Alive will arrive next Monday, January 17. Stay tuned for more information.