Ubisoft announced that it sold in one week to one million units of Assassin's Creed: Brotherhood in Europe alone, bringing the entire franchise at an altitude of 20 million units sold to date. As reported by Geoffroy Sardin, head of marketing for Africa, Europe and the Middle East, is the best launch in the history of a Ubisoft game on the European continent. Finally, the multiplayer segment, introduced for the first time with Brotherhood, was tested from 60% of the players in possession of the game.