THQ CEO Brian Ferrell told the site Gamasutra that the movie tie-in for Saints Row will be formally announced next month. The film will be released by March 2012. Ferrell said, "Do not talk about the time that will require the development of the film, I can not speak for the people of Hollywood. However, this increases our brand at no cost to us." Saints Row 3 will be shown to the Spike Video Game Awards next month.