Microsoft has confirmed the English blog VG247 that will hold a press conference in Cologne Tuesday, August 17, the day before the opening of gamescom 2010, explaining that it will be the occasion for several ads. Currently we do not know what time the conference will be held nor what kind of ads will be made: it is very likely that the event revolves mainly around the Kinect, but could also announced a new update of the Xbox 360 dashboard. As usual, stay tuned: we'll keep you updated on any news before and during the German event.