LG and Microsoft announced a partnership to sell in Korea 3D TV bundled with Xbox 360 to allow buyers to play precisely using 3D technology. Currently the details of the agreement are clear and do not know if Microsoft will update the console to enable 3D support in all games (which would however big performance problems since it would halve the frame rate securities), or if just the thing will be limited to those (few) games that support 3D natively, such as Avatar Ubisoft.
Nor is it clear whether the agreement also applies to Western markets. We just have to wait for further news: E3 could be the right place for such ads.